Thursday, August 18, 2011

FashionTALK by He...For Love & Lemons

What is better then one hot designer? How about two hot designers? Come meet, Laura and Gillian, the ladies behind For Love & Lemons. FbyHe has written about this amazing brand before, when He told the ArmHe that For Love & Lemons was the leader in the #HotChickSideBoobSheerHeLovesItChic, but it wasn't until now that He got the ladies to sit down and talk to He. Even looks like He got a date out of all this too...everyone wins! Check out the full interview...and Click Read More...tons of more questions and pictures of the Fall 2011 Collection...
-He

He: Describe For Love & Lemons in one word?
L-G: Awesome!

He: What made you decide to start your own clothing line? 
L-G: We kind of fell into it. We had a fashion show at our local ski bar(where we hand sewn all our samples out of batik fabrics we brought back from Bali). Photos of the show had leaked online and a couple stores contacted us about carrying some pieces, as well as a ton of girls in our home town were buying out everything! it wasn't till then that we really decided to take it more seriously!

He: Who is the For Love & Lemons girl? 
L-G: She is a cool, casually sexy girl. She doesn't try too hard, she knows who she is and what she wants, she likes standing out from the crowd, but not in an overdone way. She is fun, quirky, smart, artsy, passionate, a little bit wild, a little discreet, intelligent, and people look up to her. If Brigitte Bardot and James Dean had a love child, that would be our girl, figuratively speaking.

He: He wants to officially thank you for making girls look hotter with your clothing, where do you get the inspiration?
L&G: I just think about what girls really want, how they want to be perceived, what will make them feel sexy, and comfortable, and not overdone. I always keep that in mind, then I collect fabric swatches and trims that I want to work with, I lock myself out from the world, turn my music up really loud and just sketch and sketch and sketch until something hits home! For me, I get more inspiration from a feeling, as opposed to images.

He: What are some upcoming trends the readers should be aware of?
L-G: I really don't follow trends, which is probably bad that I am out of the loop from that, but I do see a major outbreak of polka dots happening soon, which scares me, so do it in the right way people!

He: What will be the big thing for For Love & Lemons Fall? Winter? Spring? 
L&G: Fall- black and white maxi dresses and skirts(wear with over sized jackets and casual boots), Holiday- venetian lace mini dresses, Spring- Prints, slouchy, sheer silhouettes, and delicate trimming.

He: Your Fall 2011 just launched and its insanely sexy, not even sure that does it justice, if you had to pick one piece from the collection as your favorite which would it be? 
L-G: Laura's pick- the "After Dark Dress" it has got to be one of the most flattering, sexiest dresses I have seen on, it's an attention getter! Gillian's choice- The "Zenith Maxi Dress", I love that it has full coverage with the exception of the back plunging neckline. It has such a beautiful shape, I just want to lounge in it all day looking beautiful, cause that is how you feel when you put it on!

He: One piece of clothing you cannot live without? 
L-G: Shlepping boots!

He: What is the biggest mistake people make in fashion? 
L-G: Following trends

He: In your opinion, whats the biggest "fashion faux pas?" 
L-G: I don't want to get myself in trouble with that answer.

He: Whats the best advice you can give the readers about style and fashion? 
L-G: Do your own thing, and make sure you always feel beautiful, then you know you are doing it right!

He: Are granny panties ever acceptable? 
L-G: Not if they are saggy, but I am ok with a full coverage panty if it's worn with something sheer and cut right! "Panty" is such a creepy word!

He: He believes heels are a must, what are you thoughts?
L-G: It all depends on how the heel is being worn, it can be really good, or realllllly bad. Just make sure you know how to walk in them before you go out in them. An uncomfortable wobbler is not a good look.

He: If you could have your clothes appear on the floor of one celebrity sex tape, who's would it be? 
L-G: Mila Kunis, who wouldn't want to watch that!

He: What does the future hold for For Love &Lemons?
L-G: Lots and lots more beautiful clothes, and even better photoshoots, and more variety. But we will stay true to our selves and our customer and continue to keep it real.

He: Are you two single? Dinner? Drinks? Hows Wednesday work? 
L-G: Laura is single, and Wednesday works!

He: Any famous last words? 
L-G: Ce'st la vie!